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Search Optimisation Melbourne, Australia. We optimise websites to improve online sales through Google Optimisation. Free Search Optimisation report & advice, worth over $150. - Read more

Burger King Get It... Qantas Don\'t...

\"We care about our customers\" and \"We love hearing from our customers\" are two popular refrains that most companies like to bandy about at every opportunity and they are also two statements that for most companies are outright lies. A recent trip to Wellington in New Zealand to present at the New Zealand Hi-Tech Awards highlighted the difference between a company that truly walks the talk and one that doesn\'t. First the one that doesn\'t...

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Sizzle or Steak? A Lesson From The World of Advertising

One of the biggest battles I face when dealing with CEO\'s is convincing them that their communication issues are not the result of what they think they don\'t do well but rather what they think they already have a handle on. In other words, when it comes to communication, it isn\'t the presentation skills or surface displays that are letting them down but the message.

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